Sweden’s online sports betting scene reflects the nation’s fervor for sports and tech innovation. With a range of platforms, from established names to newcomers, offering exciting features like live streaming and in-play betting, Swedish punters enjoy a dynamic and immersive experience. As digital sports entertainment evolves, Sweden remains at the forefront, embracing the excitement of online betting. Bestsoccertips has listed for you the 5 most reputable betting sites Sweden today
Is online gambling legal in Sweden?
Online gambling in Sweden is legal despite the government’s monopoly on the gambling industry in the country – a result of efforts to prevent illegal gambling activities. Nothing changed until 2013 when the European Union ruled that blacklisting EU-based betting firms was illegal and against EU’s trade regulations. Therefore, the Swedish government cannot restrict its citizens or prevent foreign betting companies from accepting Swedish customers.
Since 2013, Swedish citizens have continued to bet with foreign online bookmakers while enjoying their excellent services due to the EU ruling. In 2018, the Swedish government issued the ‘Spellag SFS 2018:1138’ policy, facilitating online gambling within the country.
The policy, effective from January 1, 2019, strengthened regulations for unlicensed gambling websites operating in Sweden. These websites now have to obtain a license from the Swedish Gambling Authority (SGA), or they will be completely blocked from the market.
Swedish Gambling Authority
The Swedish Gambling Authority (SGA) is responsible for registering and accepting new operators, ensuring their compliance with the law. They also work to limit unlicensed gambling websites and prevent them from entering the market in the future.
Swedish Gambling Taxes
Sweden’s gambling tax laws are straightforward for bettors – you don’t have to pay anything. This is unlike operators who have to pay licensing fees, general taxes, and other fees to comply and operate their gambling websites in Sweden.
They include an 18% tax rate on total gambling revenue, paid in one tax period, which is a month in Sweden. Registration and owning a license also come with a fixed fee, paid once. The fee varies depending on what the operator needs. The cheapest license is for cash/token gambling machines at 2,800 SEK (223 GBP) per location. The most expensive is a combined online betting and gambling license at 700,000 SEK (55,689 GBP).
Finally, there’s an annual supervisory fee paid to the SGA for their work in ensuring all operators comply with the law. The fee varies based on the operator’s annual gambling revenue, ranging from 30,000 SEK (2,386 GBP) to 500,000 SEK (39,778 GBP).
5 sports betting sites in Sweden
1. Bet365
Established in 2000 and regulated by national regulatory bodies in Sweden, Bet365 strives to provide the best sports betting experience possible. They constantly innovate and offer new tools for customers to control their betting amounts. There are several banking methods in Swedish Krona available for direct transactions with Bet365 from Sweden, but Bet365 encourages you to visit their website for the most up-to-date list of available deposit and withdrawal methods.
Bet365 provides an extremely intuitive, user-friendly experience regardless of the device you use – whether it’s a desktop computer, tablet, or smartphone. We don’t know how they do it, but their desktop and mobile websites are incredibly fast. How fast? Both the desktop and mobile sites respond to the content you want almost instantaneously. There’s no significant lag time when loading any page, whether it’s a specific sports page with all available leagues to choose from or an event page with all available in-play or pre-match betting markets. This is quite remarkable considering the large number of tournaments and betting markets available.
Bet365 also seems to use geolocation technology to display the most interesting sports events for people in a certain location. As you can imagine, this means events with your favorite local teams can be displayed on the homepage for you to bet on directly from there or navigate directly to a specific event page to see their available betting markets. This tailored approach to your experience often means you don’t have to use the sports navigation area. In summary, Bet365 makes it easy for you to find the tournaments and events you want to bet on.
2. Betway
Established in 2006 and recognized through long-term sponsorship of a Premier League club based in London, Betway serves over 2 million account holders and is regulated by the UK Gambling Commission and the Malta Gaming Authority. Moreover, Betway is very dedicated to the Swedish market. Their website is available in Swedish, English, and several other languages. Additionally, Betway offers Swedish customers new customer promotions and covers all the major tournaments and sports you love.
Betway covers every major sport you can think of. Needless to say, they provide extensive coverage of football and ice hockey, including Swedish leagues. They also cover other popular sports and tournaments, including the most popular ones in North America like the NHL, NBA, NFL, and MLB. You’ll also find plenty of betting markets for tennis events, MMA, boxing, and motorsports. One sport Betway doesn’t mention is horse racing.
3. 1xBet
This bookmaker has become one of the top three preferred local bookmakers, an excellent alternative for those seeking a fast, easy, and secure platform. 1xBet Sweden offers diversity and speed in payment methods, live streaming services, as well as various events, markets, and sports.
The official website of 1xbet.com offers a range of attractive offers, including a 100% welcome bonus up to 1,150 SEK. It is an ideal destination for sports enthusiasts, with 25 different sports including football, UFC, basketball, tennis, volleyball, ice hockey, and more.
To conduct transactions, 1xbet.com supports multiple flexible payment methods such as VISA, Mastercard, bank transfer, Neteller, EcoPayz, and Skrill. With a minimum deposit starting from 11 SEK and a minimum withdrawal of 115 SEK, the experience at 1xbet.com becomes easier and more convenient than ever.
4. 10Bet
Established in 2003 and running on the SBTech sports betting platform, 10Bet ensures an intuitive experience across all devices. With 10Bet, you’ll find high competitive odds, useful features, new customer offers, regular promotions for existing customers, and a range of pre-match and in-play betting markets.
10Bet is licensed and regulated to operate in Sweden, Ireland, and the United Kingdom – all tightly regulated markets. Internationally, 10Bet is licensed and regulated by the long-standing Malta Gaming Authority, supervising some of the world’s leading sports betting brands. MGA handles all international player complaints against its licensed sports betting providers. In summary, they are reputable, respected, and yes, they cater well to Sweden. Contact 10Bet’s free 24/7 support department via email or live chat for faster responses upon login.
5. BetHard
Born in Sweden in 2012, BetHard is a sports betting brand to be reckoned with. Regulated to operate in Sweden, they have positioned themselves in providing high competitive odds for top football leagues and all major tournaments in North America. Naturally, better odds mean higher potential payouts. What’s interesting is that BetHard serves a list of highly exclusive national markets, and of course, Sweden is one of those markets. So, you can expect Swedish krona accounts and banking methods. Additionally, you’ll have direct access to online casinos, live dealer casinos, and their virtual sports programs.
BetHard is licensed and regulated to operate in Sweden. That’s all important for you to know, but be aware they also serve the tightly regulated UK market. Fans in Sweden will certainly recognize the iconic co-owner of BetHard and Brand Ambassador Zlatan Ibrahimovic, in the image below.
Conclusion
In conclusion, Sweden’s online sports betting landscape encapsulates the perfect blend of passion for sports and technological advancement. With a diverse array of platforms catering to the preferences of Swedish punters, the industry continues to thrive, offering exciting features and immersive experiences. As the digital era reshapes the way we engage with sports, Sweden stands as a shining example of innovation and enthusiasm in the world of online sports betting, where every match becomes an opportunity for excitement and every wager a chance for triumph.
